Platract finds every home on your website that's missing from Bright MLS, gets it listed the same day — checked 69 ways and published by a licensed agent — and catches every Zillow, Realtor.com, Homes.com and Redfin lead within minutes.
See which of your homes aren't on the MLS — no commitment.
Published by a licensed agent · Built to Bright MLS rules · Fair Housing screened
Illustrative dashboard — sample data
Buyers and their agents saw the old number and moved on. The Watchdog flags the mismatch within hours — with the fix one click away. See the Watchdog →
That buyer toured someone else's model that weekend. Platract captures every portal lead within minutes and routes it to the right person. See lead capture →
69 automated checks — including a Fair Housing screen — and a licensed agent's review catch it before the MLS ever sees it. See the 69 checks →
Your team fills in one form. Platract and a licensed agent handle the rest.
Point Platract at your inventory page once.
Every 6 hours, homes for sale on your site but not on the MLS are flagged, with the details already filled in.
69 checks run as you type, so problems are fixed before anything is sent.
Then Platract watches the listing and catches the leads.
69 checks before it goes live. Required fields, Fair Housing and compensation screens, and all 17 Bright detail fields. Errors are blocked; tips are suggested. Then a licensed agent reviews and publishes it.
List price, beds & baths, full address, ZIP, photos, build dates. Missing any of them blocks the submission.
A Fair Housing screen, no contact info or self-promotion, no commission language, and Bright's 4,000-character remarks cap.
Structure, style, construction, foundation, water, sewer, heating & cooling, parking, directions: every field Bright requires.
The model name, plus 30 best-practice tips: photo coverage and resolution, rich remarks, showing contacts, and disclosed renderings.
Save its construction details and every home built from it fills in automatically.
See which homes are MLS-ready and send them all at once, or import a spreadsheet.
Know which listings need better photos before buyers see them.
Price, status, details or photos, including bulk close-outs.
Builder websites and the MLS drift apart constantly — a price drop here, a "Sold" sign there, a bedroom count that never got updated. Buyers notice, and so do agents. The Website ↔ MLS Watchdog compares your site against the MLS every 6 hours and flags any mismatch before it costs you a sale.
Illustrative dashboard — sample data
Portal leads are picked up every 5 minutes, matched to the exact home the buyer asked about, and kept moving until someone answers.
Zillow, Realtor.com, Homes.com and Redfin leads are caught within minutes and matched to the exact home.
A response timer escalates from the rep to the manager to Platract, and respects business hours.
An optional instant reply comes from the licensed broker.
A buyer pipeline with a heat score, plus showings and feedback.
A registration link lets agents sign up their buyers. No commission is ever collected.
Every closing is traced back to its lead source.
Every community and every home in one place: where each listing stands, what needs attention, and what's likely to close next.
Illustrative dashboard — sample data
You're trusting us with your listings, your leads and your brand. Here's how they stay in the right hands.
Owner, manager and coordinator. Managers decide what coordinators can see and do, and buyer contact details stay hidden until a manager allows it.
Optional manager sign-off before any listing is submitted.
For example, a coordinator who only handles photos. We set it up for you.
Owners see all markets at once, or switch between them.
Sign in with an emailed code, add authenticator-app 2FA, and every builder's data is walled off from every other builder's.
Platract records who changed what and when, so there's always a clear history.
Your inventory as a feed for portals and partners, in JSON, CSV or XML.
Webhooks send new leads, status changes and closings to your CRM as they happen.
Contracts and documents stored with the home they belong to.
A direct Bright MLS connection for real-time updates, and market and comps data for your communities. Both are coming as Bright authorizes them.
No off-the-shelf tiers. We scope pricing to the number of communities and homes you manage — so you only pay for what fits your pipeline. Start with a free scan; we'll take it from there.
We build a complete, compliant listing for each home, run it through 69 automated verifications, and a licensed agent reviews it before it publishes to the MLS. A typical listing is built in minutes, not hours, and goes live the same day.
Platract lists on Bright MLS in Virginia, Maryland, and Washington, DC. Stellar MLS in Florida is coming next.
A complete, MLS-ready listing is built in minutes, not hours, and goes live the same day after a licensed-agent review. Changes to a live listing go through in about 3 hours.
Every listing passes 69 automated verifications — including a Fair Housing screen and Bright MLS required-field checks — and is then reviewed by a licensed agent before it goes live.
We capture leads from Zillow, Realtor.com, Homes.com and Redfin automatically every five minutes, match each lead to the exact home, and email it to your team. If nobody answers, a response timer escalates it to a manager. Manual entry and CSV export are included.
Every six hours Platract compares your website against the MLS and alerts you to any price, status, or specification mismatch — most of which you can fix in one click.
You sign in with an emailed code and can add authenticator-app 2FA. Every builder's data is walled off from every other builder's, and Platract records who changed what and when.
Plans are tailored to your inventory. Book a call and we'll scope pricing to the number of communities and homes you manage.
Trends, tips, and technology for builders selling new construction.
See which of your homes aren't on the MLS — and where your website and the MLS disagree. Drop your site below and we'll send back a coverage report. No commitment.
Or call (703) 402-7500