Portal lead capture for home builders
Every lead captured. None lost to a slow follow-up. Portal leads are picked up every 5 minutes, matched to the exact home the buyer asked about, and kept moving until someone answers.
“The Zillow lead sat unanswered for two days.”
That buyer toured someone else's model that weekend. Platract captures every portal lead within minutes and routes it to the right person.
Illustrative dashboard — sample data
From the portal to the right person
Four portals, one inbox
Zillow, Realtor.com, Homes.com and Redfin leads are caught within minutes and matched to the exact home.
Nobody forgets to call back
A response timer escalates from the rep to the manager to Platract, and respects business hours.
Buyers hear back right away
An optional instant reply comes from the licensed broker.
Know who's ready to buy
A buyer pipeline with a heat score, plus showings and feedback.
Welcome buyer agents
A registration link lets agents sign up their buyers. No commission is ever collected.
See what leads to closings
Every closing is traced back to its lead source.
Leads where your team already works
Live updates to your CRM
Webhooks send new leads, status changes and closings to your CRM as they happen.
Three roles, your rules
Owner, manager and coordinator. Managers decide what coordinators can see and do, and buyer contact details stay hidden until a manager allows it.
Locked down by default
Sign in with an emailed code, add authenticator-app 2FA, and every builder's data is walled off from every other builder's.
Questions builders ask
How are buyer leads captured?
We capture leads from Zillow, Realtor.com, Homes.com and Redfin automatically every five minutes, match each lead to the exact home, and email it to your team. If nobody answers, a response timer escalates it to a manager. Manual entry and CSV export are included.
Which MLS does Platract support?
Platract lists on Bright MLS in Virginia, Maryland, and Washington, DC. Stellar MLS in Florida is coming next.
How much does Platract cost?
Plans are tailored to your inventory. Book a call and we'll scope pricing to the number of communities and homes you manage.
Also from Platract
See what the MLS is missing — free.
See which of your homes aren't on the MLS — and where your website and the MLS disagree. Drop your site below and we'll send back a coverage report. No commitment.
We also record the page you sent this from, your country and how you found us.