The Website-to-MLS Watchdog for home builders
Builder websites and the MLS drift apart constantly — a price drop here, a "Sold" sign there, a bedroom count that never got updated. Buyers notice, and so do agents. The Website-to-MLS Watchdog compares your site against the MLS every 6 hours and flags any mismatch before it costs you a sale.
“The price dropped weeks ago. The MLS never got the memo.”
Buyers and their agents saw the old number and moved on. The Watchdog flags the mismatch within hours.
Illustrative dashboard — sample data
What the Watchdog checks
- Know when they drift apart. Price (within $1,000), status and bedrooms are compared every 6 hours, and you get an email for every mismatch.
- The fix, ready for your agent. Every mismatch comes with the correction written out.
- Spot homes going stale. Days-on-market alerts, price history showing whether a cut worked, and a Clear Cooperation countdown.
- Catch sales that skipped the MLS. Platract flags homes that sold without ever being listed.
Homes on your website the MLS can't see
Every 6 hours, homes for sale on your site but not on the MLS are flagged, with the details already filled in.
How MLS listing automation works →
What's next for Platract
A direct Bright MLS connection for real-time updates, and market and comps data for your communities. Both are coming as Bright authorizes them.
Questions builders ask
What is the Website-to-MLS Watchdog?
Every six hours Platract compares your website against the MLS and alerts you to any price, status, or specification mismatch.
What happens when it finds a mismatch?
You get an email for each one. Every mismatch comes with the correction written out.
How much does Platract cost?
Plans are tailored to your inventory. Book a call and we'll scope pricing to the number of communities and homes you manage.
Also from Platract
See what the MLS is missing — free.
See which of your homes aren't on the MLS — and where your website and the MLS disagree. Drop your site below and we'll send back a coverage report. No commitment.
We also record the page you sent this from, your country and how you found us.